This is the most common – hardest to answer question in every interview. Read the article and you would not fail this question next time!
if you can demonstrate to a company how you can help them to be more successful by improving their operations, increasing their revenue, or enhancing their reputation, they will be more likely to hire you.

By highlighting how you can create value for the company, you are positioning yourself as a valuable asset that they cannot afford to pass up. This is why it is important to research the company and understand their needs, and be able to articulate how your skills, experience, and qualifications align with those needs during the interview process.
Knowing the challenges, goals, and initiatives that a company is taking can help you to understand the company’s current priorities and direction. This knowledge can also be used to demonstrate how you can help the company to achieve their goals and overcome their challenges.
These are obstacles that a company is facing and needs to overcome in order to achieve their goals. Examples of challenges can include a decline in sales, a decrease in market share, or a change in consumer behavior.
These are the objectives that a company is working towards. Examples of goals can include increasing revenue, expanding into new markets, or launching a new product.
These are specific actions that a company is taking to achieve its goals and overcome its challenges. Examples of initiatives can include launching a marketing campaign, implementing a new technology, or restructuring the organization.
By understanding the challenges, goals, and initiatives of the company, you can tailor your approach and find ways to position yourself as a valuable asset to help them reach their objectives.
Be more specific with your answer, and strategize your course of action as the incumbent to resolve current challenges. Align your expertise, experiences and past achievements with what the company wants to achieve in the next quarter/ fiscal year and how you can get them there.
Sell yourself! You are the only one who can do it.
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